Jeffrey Blum / Motion reel 2026

I make

Creativity

Behave

AtScale.

Swiss-born.

Paris-trained.

New York-built.

I amJeffrey Blum.

AI DigitalCreative Director

Leading digital innovation at

M·A·C Cosmetics

Part of The Estée Lauder Companies

Digital innovation

Creative technology

Design systems

AI workflows

Selectedwork

Selected work, 2021 to 2026

After hours,

The Lab.

A personal product studio. Experiment 001

LAB/004 · IMPACTA + DELILA

IMPACTA

Impacta shouts.

Delila

Delila giggles.

A

0 glyphs, cut by hand

VisualBookmarks

Search bookmarks⌘K

Favorites

17Items

SortFolder order

Instant search.

Zero mouse.

Favorites pin what matters.

Grid or list.

⌘K

↓

→

Esc

★

V

Your bookmarks
finally visible

How it works

Paste a link. Get a recipe.

● KITCHEN TICKETLIVE

READING SOURCE

INGREDIENTS

STEPS

TAGGED

PHOTO

Midnight Cacio e Pepe20 MIN · 6 INGREDIENTS · SAVED

01Capture anything

A reel, a blog, a screenshot of your grandmother's card, a voice note. If it's food, CRAVE takes it.

02AI does the sorting

Ingredients normalized, steps rewritten cleanly, timers found, tags applied, automatically, in seconds.

03It learns your taste

Your notes and edits build a palate model. Over time CRAVE knows what you'll actually cook.

Reverse search

Type your fridge.Get dinner.

List what you have. CRAVE searches your saved recipes backwards and shows what you can actually cook tonight.

COOK WITH 4

Typos welcome · "flower" still finds flour

A living cookbook

Everything you save, beautifully kept.

Start rememberingwhat you love to cook.

Start your library →

COOK MODE

Moelleux aux pommes de grand-mère

✕ Exit

STEP 1 OF 6

Whisk the eggs with the sugar and saltuntil pale and slightly foamy.

STEP 4 OF 6

Gently stir the apple pieces throughthe batter so they are evenly coated.

STEP 6 OF 6

Cool 10 minutes in the tin, then turn outand serve warm or at room temperature.

⏱ 10:00

← Back

● ● ● ● ● ●

Next step →

ClipperSign inStart cooking →

LAB/003 · UNLOCKING THE VAULT

PromptVault

LAB / 003
CASE STUDY · PRIVATE

The prompts thatactually work.

A personal instrument, not a product. Every prompt worth keeping, organized by the model it was tuned for, searchable the instant you need it.

⌘KSearch the vault

LAB/003 · Unlocking the vault

The prompts thatactually work.

⌘

K

Recalled in one keystroke.

promptvault · library

⌘K

Rewrite · tone & register

CLAUDE · TUNED · V4

Route · agent handoff

OPENCLAW · TUNED · V4

CONTENTS PRIVATE

Each model, one quiet glyph.

Command palette

Prompt copied

A tool of one.

No waitlist · no link · part of The Lab

Taste is stillthe filter.

Jeffrey

Blum

AI Digital Creative Director, New York.

blumjeffrey.com

Swiss-bornParis-trainedNew York-builtI make creativity behave at scale.

LAB/001 · VISUAL BOOKMARKS

VisualBookmarks

LAB/002 · CRAVING

Collected, curated, yours.