Victorinox - Jeffrey Blum // Digital Creative Director / Art Director / StoryTeller / New York

VICTORINOX
CD / Team Management

To celebrate 130 years of existence, Victorinox created a product as durable as its famous Swiss Army knife - the I.N.O.X watch. The FDNY’s 150th anniversary was a great opportunity to launch
in the US with a unique partnership. We produced a series of movies of the exciting events that followed.

The I.N.O.X was put to the endurance test under real life fire conditions Our brief was to film events inside the FDNY academy and on the move with the Victorinox fire brigade in Switzerland to produce a last-minute brand movie. The constraints? Make something great in just 10 days, with an already prepared script. Lots of logistics and a whole lotta AD.

FDNY

Running a tight budget for a movie between two continents (Switzerland and
New York) was a challenge. We had a lot of fun planning and producing it.
Here are a few behind the scene images.

I.N.O.X / FDNY / USA launch
CD / Team Management

The FDNY Special Edition withstands even the most extreme conditions, from flame exposure and glacial cold to 64-ton pressure, 500,000 vibration cycles,
10-meter high drops and chemical corrosion. I’ve seen it with my own eyes! Victorinox held a special event with the FDNY to show the battery of 130 endurance tests
the watch is subjected to. We set up the teams, filmed from all the right angles and created a second movie to capture the highlights and mood of the night.