LIPSTICK SHADE FINDER - Jeffrey Blum // Digital Creative Director / Art Director / StoryTeller / New York

M.A.C COSMETICS
Lipstick Shade Finder
UX / UI / CD / AD

Mobile & Desktop
We wanted to come up with a tool to let our customers find our shade pretty quickly.
I can up with a user-friendly UX and a clean UI layout.
It is easy for clientele to navigate and find their perfect shade.
With one click they can filter between Skin Tone, Finish and Colors, try the product in A.R. and buy it.

M.A.C COSMETICS
Lipstick Shade Finder
UX / UI / CD / AD

Mobile & Desktop
We wanted to come up with a tool to let
our customers find our shade pretty quickly.
I can up with a user-friendly UX and a clean UI layout.
It is easy for clientele to navigate
and find their perfect shade. With one click they can filter between Skin Tone, Finish and Colors, try the product in A.R. and buy it.

LIPSTICKFINDER_Responsive-showcase-presentation

Challenge

Drive recruitment
among new consumers and second purchase buyers .

Opportunity

Facilitate lipstick discovery and navigation through color and finish/texture entry, while communicating
product benefits and payoff with consumer-centric messaging.

Countries adapting it

Team members

+ 6%

Conversion

Concept

Easy UX/UI to avoid validation of the filters. Inclusion of skintone
shade depth. Show same shades on multiple skintones.

Fun Fact

A lot of competitors have this design in their mood boards in January/February 2020 and are actively capturing content for their version...
Looks like we're going to see a lot of similar interface in the near future.