M·A·CDesign System
A global design system built to unify execution across +32 markets.
32+Markets Aligned
01M·A·C Figma Design System
ScrollAI Digital Creative Director · New York
Shape vision.Build systems.
Hey, Jeffrey here. I design digital experiences and the intelligent systems behind them. From global platforms to AI-powered workflows and creative agents ecosystems where ideas don't just launch, they evolve.
25+Years Experience
80+Global Launches
32+Markets Aligned
∞Experiments
I makecreativitybehaveat scale.
Watch the reel · 82s, sound on
Trusted by
From Swiss watchmakers to global beauty. Digital products, creative systems and AI, launched across 32+ markets.
About
I'm Jeffrey, a creative director based in New York, currently at M·A·C Cosmetics, building and working across digital platforms, AI workflows, AI agents and brand ecosystems at the intersection of culture, technology, and commerce.
My practice lives between strategy and systems. Every brand holds untapped potential, and my work is about shaping it with clarity, intelligence, and intent.
More about meSelected work · 06 projects
Recent projects
AI CreativeAgents
Custom-built AI agents designed to augment creative teams and embed brand logic directly into workflows.
10xFaster Ideation
DAM / FigmaIntegration
First built for M·A·C’s specific needs, the DAM-to-Figma integration expanded across The Estée Lauder Companies in August 2026 and is now available to brands worldwide using Adobe Experience Manager Assets.
01First Ever
AI-DrivenCampaign Framework
A generative campaign structure built to accelerate ideation and expand product storytelling while maintaining strong art direction.
5xMore Variations
AIAmbients
Flora became the engine behind our AI Ambient visual exploration.
∞Environments
M·A·CX Flora
Flora transformed generative AI into a structured engine for AI Ambient imagery.
3xFaster Output
The Lab · 001 to 004
After hours,The Lab.
LAB/001 · Chrome extension
Visual Bookmarks
Your bookmarks, finally visible.
LAB/002 · Web app
Craving
Cook everything you crave.
LAB/003 · UNLOCKING THE VAULT
LAB/003 · UI package
PromptVault
The prompts that actually work.
IMPACTAAa
DelilaAa
LAB/004 · Type specimen
Impacta + Delila
Two hand-cut display faces, free forever.
What I do
Creative skills
01
Brand Identity
Modern brand systems that translate across digital, physical, and intelligent environments.
02
Art Direction
Visual narratives that balance craft with clarity across every touchpoint.
03
Campaign Strategy
Campaigns that integrate digital platforms, performance logic, and AI-enhanced content production.
04
Digital & Platforms
Website architecture, global replatforming, and scalable digital ecosystems.
05
AI Workflows & Agents
AI-driven creative workflows and intelligent agents that augment teams and unlock new expression.
06
Experience Design
Connected experiences that align brand, product, and technology into one coherent system.
I live between opposites
Luxury×Utility
Emotion×Logic
Taste×Scale
Craft×Automation
Instinct×Intelligence
Vision×System
