Design System2021
M·A·C FigmaDesign System
Overview
STRUCTURE MEETS SCALE
A global design system built to unify execution across +32 markets. Modular, governed, and engineered so creativity moves faster without losing cohesion.
The Challenge
- Design lived in isolated files, not a shared system
- Fragmented design execution across markets
- Inconsistent brand expression at scale
- Market-by-market execution created visual drift

How We Worked
Our Approach
A structured methodology designed to balance creative exploration with systematic delivery.
Discover
Deep research into brand, audience, and technical constraints. Understanding the ecosystem before designing within it.
ResearchDefine
Strategic frameworks, system architecture, and creative direction. Establishing the rules that guide execution.
StrategyDeliver
Production, iteration, and refinement. Bringing concepts to life with craft and precision.
Execution
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03Impact
Project Results
“The first design system implemented within the Estée Lauder group, built to unify global teams and accelerate digital production.”
— Jeffrey Blum
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