Intro
Ai Creative Director
I'm Jeffrey Blum, Swiss/American born, Digital Ai Creative Director with over 27 years of experience. In New York since 1998.
Creative leader at the intersection of beauty, tech, and storytelling.I build tools, teams, and ideas that scale — blending strategy, design, and Ai to craft experiences that feel as smart as they look. From reimagining global .coms to pitching Ai, I move fast, stay sharp, and never lose the brand soul.
Generative AI, across both image and video, allows me to explore creative territories that were previously out of reach. It removes friction between idea and execution, enabling rapid experimentation in visual storytelling while pushing beyond traditional production constraints. This is not about automation, but about expanding creative authorship.
Currently,Partner @ Rejouice and Director of Global Digital & Ai Innovation at M.A.C Cosmetics. Past, Founder / Partner / Co-Creative Director at We Make Something.
About me.
I’ve been lucky enough to live across the world since graduating from Academie Charpentier, Paris, working on international projects in Paris, Geneva, LA and NYC. I am specialized in connecting the pixels between Design, Product, Experience, Brand Storytelling. I work with clients and agencies from the strategy phase to the design, art direction and final production of a project. Not just solo, I’m also a great team member and have enjoyed a number of roles as a creative and director.
I’ve been lucky enough to live across the world since graduating from Academie Charpentier, Paris, working on international projects in Paris, Geneva, LA and NYC. I am specialized in connecting the pixels between Design, Product, Experience, Brand Storytelling. I work with clients and agencies from the strategy phase to the design, art direction and final production of a project. Not just solo, I’m also a great team member and have enjoyed a number of roles as a creative and director.
I’ve been lucky enough to live across the world since graduating from Academie Charpentier, Paris, working on international projects in Paris, Geneva, LA and NYC. I am specialized in connecting the pixels between Design, Product, Experience, Brand Storytelling. I work with clients and agencies from the strategy phase to the design, art direction and final production of a project. Not just solo, I’m also a great team member and have enjoyed a number of roles as a creative and director.
I’m fully experienced in directing teams, departments and projects and in supervising all managerial functions, from recruitment to training. I think details are a big deal and I always bring my sense of humor along with me.
Hobbyist photographer you can see more on my photography: www.jeffreyblum.space
My full resume: Download
Specialities.
• Multidisciplinary Creative Direction
• Ai Agent, Generative Ai, Ai app
• Creative Concept Development
• IA/UI Design (Web/Mobile/Tablet)
• User Experience Design (UX)
• MLM, Generative Ai, Ai Agent
• Art Direction & Visual Design
• Multidisciplinary Creative Direction
• Creative Concept Development
• IA/UI Design (Web/Mobile/Tablet)
• Responsive Design
• User Experience Design (UX)
• Art Direction & Visual Design
• Assembling, maintaining, and inspiring multidisciplinary teams
• Motion & Animation
• Responsive Design
• Design System
• Interaction Design & Information Architecture
• Good sense of humor
• Assembling, maintaining and inspiring multidisciplinary teams
• Motion & Animation
• IA/UI Design (Web/Mobile/Tablet)
• Responsive Design
• Interaction Design & Information Architecture
• Good sense of humor
Skills.
• Figma
• Sketch
• Invision Studio
• Photoshop
• Illustrator
• Adobe XD
• Invision
• Jira
• Keynote
• Figma
• Sketch
• Invision Studio
• Photoshop
• Illustrator
• Adobe XD
• Invision
• Jira
• Keynote
• Figma
• Sketch
• Invision Studio
• Photoshop
• Illustrator
• Adobe XD
• Invision
• Jira
• Keynote
• Midjourney
• Firefly
• Runway Ai
• Flora Ai
• Copilot Ai Agent, Chat GPT App
• Acrobat Pro
• Lightroom
• French
• English
• Craft
• InDesign
• Acrobat Pro
• Lightroom
• French
• English
• Midjourney
• Firefly
• Runway Ai
• Flora Ai
• Copilot Ai Agent, Chat GPT App
• Acrobat Pro
• Lightroom
• French
• English
Accomplishments.
1
2
6
18
FWA
AWWWARDS
DIGITAL AWARDS
YEARS BUILDING PRODUCTS
References.
About.com / American Express / Bomberg Watches / Bramour / Caran D’ache / Carrefour / Chanel / Ciner / Corum Watches / Disney / Dreamworks / eBay / Europacity / Giant Step Records / HYT Watches / Ideel / Krups / Piaget / L'Oréal / M.A.C Cosmetics / Maurice Lacroix Watches / Miramax / Motorola / Omega / Ralph Lauren / Remy Martin / TechnoMarine Watches / Shutterfly / Victorinox Swiss Army / Smart / Steven Spielberg / Swatch / Swatch Group / Totsy / Vilebrequin / WPP... and the list goes on.
Jeffrey Blum
Digital Ai Creative Director
Art Director / Storyteller
Contact
+1 646 797 3089
jeffrey(at)blumjeffrey.com
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