MAC AUGMENTED REALITY - Jeffrey Blum // Digital Creative Director / Art Director / StoryTeller / New York

M.A.C COSMETICS
A.R. VTO (Virtual Try-On) Lipstick
UX / UI / CD / AD

Working on something never done is always challenging. Augmented Reality on a web application.
The purpose of this application was to regain leadership with innovative online makeup experience that communicates brand
equities of artistry, trends, and diversity + Facilitate product discovery and consideration, as well as increase conversion across online
and offline + Provide personalized and high-touch omnichannel experience.

Brief

Makeup tutorials are hugely popular on YouTube,

so an integration where you can try on the suggested looks yourself makes a ton of sense.
We worked with YouCam one of our Omni Channel to integrate Try-On, and found that 30% of viewers chose to activate
the experience on the Single Product page. Those who did were fairly engaged, spending more than 80 seconds trying on virtual lipstick shades..