Vilebrequin

Vilebrequin
UX / UI / CD / AD

Vilebrequin is French high-end swimsuit brand. Founded in the bright and sunny days of St Tropez in 1971.
We Make Something was pitching against bigger agencies and our presentation and expertise made the difference to win the prize.
This is only a few pages we presented among a video that summarizes our intensive pitch.

Pitch

Digital strategy, redesign of their .com and designing
their e-commerce.

Opportunity

Take the strong "Father and Son" concept that was first released in the 90's and bring it further in different digital activation.
The brand was using one visual to illustrate the concept and was leveraging it in their window retail with the mannequin.

Concept

We played a lot with the

"father and son" concept
on different activation.

We defined the thin red line, then went straight to UX session on how this could be linked with different activation. One of our main concepts was the Before and After.
Before wearing your Vilebrequin and after. We decided to come up with a few videos on how we could interact with 2 scenes. Ways how to tell the storytelling on the site and
ways to promote and activate activation that will drive engagement and ROI to the site.

One thing among others was how could we fold the swimsuit in a new way. This was a challenge and fun hours trying to reinvent the wheel.