Omega - Jeffrey Blum // Digital Creative Director / Art Director / StoryTeller / New York

OMEGA WATCHES
AD / VISUAL

Art direction for Omega Watches, We Make Something launched for the Swiss brand a neatly detailed, online catalog of 60 iconic Omega Speedmaster Moonwatches.
https://www.omegawatches.com/planet-omega/60th-anniversary-speedmaster/ The Speedmaster marks its notable 60th anniversary in 2017 making this a big year for Omega and for one of the most popular and recognizable chronographs out there. Here is a few samples of the 60 watches shots in different texture background and angles. Plus some samples on how it was used on their Social media Channels

Brief

THE SPEEDMASTER MOONWATCH
"FIRST OMEGA
IN SPACE".

The brand wanted to make something special for the 60th Anniversary of its iconic chronograph.

Concept

Bring back the idea of being different, showcasing the entire 60 years collection and make a reverse scroll to go back to the "Moon".
We had to create and capture all the content, taking pictures of all the 60 watches, some of them being unique and part of the Omega museum. Invaluable price for this beautiful timepieces.
Among taking pictures we had to go threw the archive of the brand and search for relevant content for each product.

Results

Fun Parallax exeperience with an exquiste reverse scroll that brings back each product to it's own DNA on the "Moon.