M.A.C COSMETICS
AD
One of my tasks at MAC was to rethink the Art Direction for the CGI and smooshes. Those products are usually showcased in our promotional emails,
and SPP (Single Product Page), few selections of hundred of product shots...
We wanted to bring more artistic expression and movement into those new Art directions smooshes
and showcase the tools used to apply the makeup.
Concept
MAC is made by the make up artists.
They are the hand and soul of the brand.
Opportunity
We wanted to showcase the Artists unique point of view, capturing them as they make their
mark by creating imagery that feels graphic and iconic.
8
Team members
- Photographer
- 2 Stylists
- 1 Assistant Photo
- 2 Retouchers
- Design Director
- Project Manager
More than hundreds of Products
Smooshes Shots, still ongoing
and replacing slowly our evergreen
content.
Selected Works
SPP HEROES PRODUCTSCD, AD, UX, UI
LIPSTICK SHADE FINDERCD, AD, UX, UI
MAC AUGMENTED REALITYCD, AD, UX, UI
Category Landing Page Eye - MACCD, AD, UX, UI,
MAC COSMETICSCD, AD, UX, UI
OmegaAD / VISUAL
PRIVATE PROJECTCD, AD, UX, UI
EBYCD, AD, UX, UI
NIKE CORTEZUX / UI
VilebrequinUX / UI / CD / AD
NanoUX / UI
BramourCD / UX / UI
DOT- CONTENTAD / SHOOTING
CinerCD / UI / UX
GlamoriseCD / UI / UX
GemlockCD / AD / UX / UI
PixafyCD / UX /UI
VictorinoxAD / Video
EllaMadaCD / ID / UI / UX
ChanelCD / UI / UX
eBayCD / UX / UI
BOMBER CONTENT CREATIONCD / AD
BombergCD / UI / UX
FoodyUX / UI
Jeffrey Blum
Digital Creative Director
Art Director / Storyteller
Contact
+1 646 797 3089
jeffrey(at)blumjeffrey.com
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